Client ■ Heather Simpson
Software ■ Illustrator
Graphic Designer ■ Heather approached me for a logotype for her photography business. She really wanted her identity to be associated to butterflies, as they are personal for her. We worked through a few iterations and directions for the look and use of the butterfly element and landed on nesting it within the text to make it self-containing. The butterfly graphic was also pulled out of the logotype to be repurposed for her website, letterhead and any other future needs.