Business Card [Front | Back]
Trifold Menu [Outside | Inside]
Forms [Redesigned to fit with Branding]
Gift Certificate [Front (horizontal) | Back (vertical)]
Client ■ Patti Hughes
Software ■ Illustrator
Graphic Designer ■ I developed a gender-neutral business card and logotype for the client. They loved the colors of purple and green so it was incorporated. At first there was a strong desire for a ‘wooshy’ graphic by the client. Through the use of typography I established that organic and elegant ‘woosh’ feeling without the use of very feminine graphical elements. As Patti was just starting her business, it was critical that she have typefaces that were free for commercial use. I spend a great deal of the time on this project researching typefaces to ensure they were safe for her to utilize.